EarlyTerms

SBTI

Emergent · Emerged 2026-04-09 · 11 days old

SBTI — Silly Big Type Indicator (Chinese slang expansion: 傻逼 / shabi) — is an internet-native personality quiz parodying MBTI. It scores 15 behavioural dimensions across five domains (Self, Emotion, Attitude, Action, Social), runs a Manhattan-distance match against 25 template patterns, and returns one of 27 archetypes like CTRL, DEAD, ATM-er, MALO, HHHH, or the DRUNK easter egg.

The quiz was created by Bilibili uploader @蛆肉儿串儿 and went viral April 9-11, 2026. The launch video crossed 2M views in 24 hours, the original site crashed, and WeChat Index for 'sbti' peaked at 40.85M on April 9. Dozens of English mirrors (sbti.ai, sbti.dev, whatssbti.com) appeared within days.

💡

Within 48 hours of the Bilibili launch, English mirrors like whatssbti.com, sbti.guru and sbti.meme were live with translated questions. Developer tooling followed: serenakeyitan/sbti-wiki documents all 27 templates, nexu-io/sbti-skill packages the quiz as an AI-agent skill, and Chinese Google AI Studio builders posted SBTI landing pages vibe-coded in one evening.

What Doge did to currency — SBTI is shitposting in the shape of a personality test.

Search Interest

peak ~16K/mo
updated 2026-04-19
~16K/mo ~8.1K/mo 0
2026-03-21 2026-04-05 2026-04-19
Term Lifecycle
  1. Nascent
    0–7 days
  2. Emergent ← now
    8–30 days
  3. Validating
    31–90 days
  4. Rising
    91–180 days
  5. Established
    180 days +

Why is it emerging now?

TL;DR

A Bilibili joke by @蛆肉儿串儿 crossed 2M views in 24 hours and drove WeChat Index to 40.85M on April 9, 2026. English SERP is still catching up — dominated by racing mirror sites, not canonical reporting — which is exactly the EarlyTerms window. MBTI fatigue in China made the inverted, shitposty frame land.

6 forces driving coverage — scroll →

Outlook

6-month signal projection and commercial timeline.

Signal medium
Revenue moderate

All markers of a fast-burning meme (40M+ searches, domain grab, English ports, AI-skill/meme-coin derivatives) but viral quizzes typically peak in 2-6 weeks.

Risk · Bilibili has quietly removed the creator's original video and hashtags — a moderation signal that can choke Chinese oxygen fast.

Analogs · MBTI · Hogwarts House · Enneagram · Dress Color Meme

Monetization timeline
  1. now
    Ad mirrors + meme coin

    Dozens of English mirror domains run ads; BNB-chain SBTI meme coin listed on MEXC; nexu/Claude Skill exists.

  2. 3-6mo
    AI persona vocabulary

    Character chatbots and agent-persona presets adopt SBTI as shorthand; dating-adjacent sites race for SEO.

  3. 6-12mo
    Durable or flatline

    Either stabilises as MBTI-style Chinese in-joke with merch/derivatives, or fades and domain rush unwinds.

Competition & Opportunity for term “SBTI”

Three heuristic signals derived from the tracked queries, the term's monetization cards, and its cluster neighbors. Directional, not audited.

Content Gap
18 queries tracked
Led by General (18)
8 Suggest-only tails — long-tail opening
Revenue Potential
0% commercial-intent queries
2 monetization angles mapped
Mostly informational — pre-commercial
Build Difficulty
Low-Medium
Stage: emergent — early enough to land
11 / 13 default TLDs taken · oldest incumbent sbti.com (1996-04-18)
No cluster neighbors published yet
Heuristic · signals: tracked queries, term monetization cards, cluster neighbors

Ideas for term “SBTI”

Buildable pitches — turn this term into an article, site, product, post, newsletter, video, or course. Steal any card and run with it.

Article
SBTI Explained: The Chinese Anti-MBTI Everyone Is Sharing, Translated for a Western Audience

As of April 17, 2026 the English SERP has no dominant canonical explainer — just mirror sites and wire-service rewrites. A careful piece covering the 15 dimensions, 27 types, creator story and MBTI contrast can rank on day one.

Article
SBTI vs MBTI: What the Silly Big Type Indicator Actually Measures

Readers arriving from 'sbti vs mbti' queries want a side-by-side. Map the five SBTI models (Self, Emotion, Attitude, Action, Social) to MBTI's four dichotomies and be honest about clinical legacy vs shitposting.

Article
What's Your AI Agent's SBTI? Using a Viral Personality Test to Prompt Character

Developer-facing angle. nexu-io/sbti-skill and Chinese builder posts show SBTI being adopted as agent-persona shorthand. A tutorial that has Claude, GPT and Gemini self-report their SBTI will travel on X.

Article
The SBTI Domain Gold Rush: What Happens When a Meme Becomes a Namespace in 72 Hours

sbti.ai, sbti.dev, sbti.meme, whatssbti.com — a case study in how fast Chinese internet memes now get namespaced in English TLD space. Good for SEO newsletter and indiehacker audiences.

Website
Multi-language SBTI directory with 27-type reference + shareable result pages

No single English-language site owns the category yet; mirrors compete on raw hosting. A proper directory — all 27 types with deep URLs, canonical test, leaderboard — could win on depth.

Product
SBTI-for-AI: character preset generator for LLM apps

Ship an API that takes an SBTI code and returns a system prompt, voice profile, and conversation style. Targets character-chat and agent-persona builders who want vocabulary users already know.

Product
SBTI Team Mode: behavioural-profile analyser for small groups

Turn the 15-dimension framework into a team-compatibility tool — sidestepping MBTI's trademarked corporate turf. Keep the humour but add persistence and shareable team dashboards.

Product
Multi-language SBTI quiz engine as embeddable widget

Media sites want the quiz inline. A white-label widget (your branding, standard 27-type logic, localised questions) is the cleanest play while the meme is hot.

Post Newsletter / LinkedIn
SBTI Is the First Viral Meme Built for the AI-Agent Era

In the same week that builders vibe-coded SBTI pages on Google AI Studio, Chinese AI communities started asking: what's your agent's SBTI?

Post HN / r/programming
I Reverse-Engineered the SBTI Algorithm — It's a 15-Dimension Manhattan-Distance Classifier

Everyone is sharing their DEAD, CTRL or ATM-er result. Almost no one is reading the JavaScript underneath.

Post YouTube / Tech media
How a Bilibili Joke About a Drinking Buddy Became a 40-Million-Search Phenomenon

On April 8, @蛆肉儿串儿 posted a test to convince one friend to stop drinking. On April 9 WeChat Index logged 40.85 million searches.

What People Search

Long-tail queries from Google Suggest + Trends. Volume and competition are heuristics — directional, not audited. Content Type comes from query shape.

Keyword
Competition
Content Type
sbti
Very Low
General
sbti test
Very Low
General
sbti personality test
Very Low
General
sbti test chinese
Very Low
General
sbti personality test chinese
Very Low
General
sbti ai
Very Low
General
sbti test english
Very Low
General
sbti personality types
Very Low
General
1–8 of 18
1 / 3
Updated 2026-04-19 · sources: Google Trends, Google Suggest · Competition is heuristic

SERP of term “SBTI”

What searchers see today — organic results on top, paid ads if anyone's bidding. Ad density is a real-time commercial signal.

Related Terms

Other terms in the same space — aliases, subtypes, competitors, and neighbors to explore next.

Also mentioned
  • Also known as Silly Big Type Indicator·傻逼
  • Part of MBTI
  • Includes SBTI meme coin
  • Competitor Enneagram·Hogwarts House quiz
  • Related Bilibili personality test·蛆肉儿串儿·AI agent persona·character.ai personality

Sources

Primary URLs this report cites — open any to verify the claim yourself.

  1. 01 TechNode: How SBTI turned MBTI into China's latest viral meme technode.com
  2. 02 Sixth Tone: In China, MBTI's Unhinged Twin Asks About Constipation and Diarrhea sixthtone.com
  3. 03 Global Times: SBTI personality test offers youth fun, but beware the trap of labels globaltimes.cn
  4. 04 whatssbti.com — English mirror with 27-type catalogue whatssbti.com
  5. 05 serenakeyitan/sbti-wiki — complete 27-type documentation + matching logic github.com
  6. 06 UnluckyNinja/SBTI-test — archived source of the original Bilibili test github.com
  7. 07 nexu-io/sbti-skill — SBTI as a nexu / AI-agent skill github.com
  8. 08 MEXC Learn: What is SBTI? From viral personality test to SBTI meme coin mexc.com